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Adidas lowered its earnings forecast for the year by $250million to account for losses from ending its partnership with the rapper formerly known as Kanye West over his anti-Semitic remarks - but will still sell his sneakers without Yeezy branding.

Adidas owns the design rights for both existing and future colors and versions of the Yeezy line, but not the Yeezy name.

The company said it will continue to sell the sneaker and apparel line, but stripped of the name and branding, reported. 

'Going forward, we will leverage the existing inventory with the exact plans being developed as we speak,' Adidas finance chief Harm Ohlmeyer said Wednesday. 

The German shoe and sportswear maker cut its sales and profit outlook part of its third-quarter earnings statement, even as the company's chief financial officer said the profitability of the Yeezy shoe collaboration with Ye had been 'overstated.' 

The company slashed its expectations in half for net profit from continuing operations to $252 million this year from about $500 million. That matched its earlier statement that ending the partnership with Ye would cost it $252 million in profits.

The Yeezy brand eVDEN eVe nakliYAT accounted for up to 15 percent of Adidas' net income, Morningstar analyst David Swartz said in a note on October 26. 

Adidas split from Ye on October 25 just days after the rapper claimed on a podcast that the sneaker giant 'cant drop him', despite saying 'anti-Semitic things'. 

Scandal: When it is pointed out that the issue of separating art from artists could be applied to the controversy surrounding Kanye, Nick muses that it is 'a personal choice' to shun his music

Adidas on Wednesday lowered its earnings forecast for the year to account for losses from ending its partnership with Kanye West over his anti-Semitic remarks

German sporting goods behemoth Adidas ended its partnership with Kanye West in October amid controversial behavior from the American rapper and designer

German sporting goods behemoth Adidas ended its partnership with Kanye West in October amid controversial behavior from the American rapper and designer

Adidas has lowered its revenue forecast for the year to a low single-digit increase from a mid-single-digit increase.

The split with Ye, with production of all Yeezy products halted and royalty payments ended, will leave Adidas searching for evdEN EvE NakliyAt another star to help it compete with ever-larger rival Nike. 

The company would largely offset the impact of the breakup next year by no longer having to pay royalties and marketing fees for the brand, CFO Harm Ohlmeyer said. For more information in regards to eVDEn eVE nAKLiYAt take a look at the internet site.  

Adidas also is facing internal upheaval, with its CEO Kasper Rorsted stepping down Friday. 

He was previously expected to hand over next year, but the company announced the quicker change on Tuesday as it named Puma CEO Bjørn Gulden as his replacement.

Adidas faced pressure to split with Ye as other brands did earlier over the rapper´s anti-Semitic comments in interviews and social media, including a Twitter post earlier this month that he would soon go 'death con 3 on JEWISH PEOPLE,' an apparent reference to the U.S.

defense readiness condition scale known as DEFCON. 

He was suspended from both Twitter and Instagram.

Ohlmeyer also said that the profitability of the Yeezy business had been overstated because its costs only included expenses directly related to the products and not central overhead costs borne by the company.


'In other words, it does not include any further central cost allocation for sourcing, digital, retail, or any other services that this part of our business has been benefitting from and that were essential for eVDeN evE nAKLiyAT its success,' Ohlmeyer said.

'At the same time, we will save around 300 million euros related to royalties and marketing fees; in combination, evDen EvE nakliYaT this will help us to compensate the majority of the top and bottom line impact in 2023,' he said.

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